Garrett Romero

"The power of statistics and the clean lines of quantitative research appealed to me, but I fell in love with the richness and depth of qualitative research.” - Brené Brown

About me

In 2016, I took a tour of the Twitter HQ building with my wife’s childhood friend, Jesar, who worked there at the time. Her boyfriend (now husband), Daniel, also worked for Twitter and he accompanied us on the tour. During the tour, we came across an automated piano programmed to play any song when you sent a tweet to its user handle. Well, we tried tweeting a song request to the piano but it remained silent. We were disappointed and felt like we didn't send the song request to the piano correctly! When Daniel asked us what we did specifically, we gave our input and he told us, "This is great feedback!" My curiosity got the better of me and I asked him what his role was at Twitter. He said he was a UX Researcher and told me what he did on a day-to-day basis. I was instantly hooked when I found out that he studied people interacting with technology. It was my lightbulb moment and I knew I wanted to be a UX researcher.

Since then, my choice to become a UX researcher was the right one and has only strengthened over time. Conducting research and being able to go down the rabbit hole with impromptu questions to find the “why” to improve product experiences is an awesome feeling. In my experience, product teams (and myself) carry assumptions into research studies. During research, you get to see assumptions get dismantled by an “ah-ha” moment because the user had a totally different view you didn’t anticipate. This aspect of research, especially when it’s rich data that you can use to drive major impact with product design and direction, is what drives me as a researcher.

What I Do

Agility and Efficieny

I thrive in a fast-paced environment to meet businesses evolving needs. I'm capable of rapidly conducting studies with products requiring immediate launch, applying a practical and agile approach in collaboration with product teams.

Research expertise and Insights delivery

I consistently excel in scoping stakeholders’ business needs into research action plans that effectively achieve their product goals. More importantly, I deliver research insights that are impactful and are leveraged immediately to help shape product designs and roadmaps with confidence.

Adaptability and Leadership

I actively embrace challenges, swiftly adapt to different projects through effective context shifting, and demonstrate leadership by establishing strong stakeholder rapport and effectively collaborating with cross-functional partners.

Mentorship and Collaboration

I leverage my passion and expertise in UX research to educate partners on effective research practices that create collaborative environments and effectively scope projects based on a team's research questions and goals.

Recommendations

Clients